During Michaelmas Term you are required to construct and monitor a portfolio of assets using the StockTrak software. You will have at its disposal $1 million and should include a minimum of 25 assets

During Michaelmas Term you are required to construct and monitor a portfolio of assets using the StockTrak software. You will have at its disposal $1 million and should include a minimum of 25 assets (for the purposes of this exercise I would suggest mainly equities).

Once registered you can begin trading and constructing your portfolio. Any trading should be executed with the agreement of the rest of your group.

You are required to submit a report on your portfolio at the end of term (see details below). The report should cover issues such as:

  • The objective of the portfolio and the approach to investing that underpins it.
  • The method and rationale for choosing the particular assets that comprise the portfolio (it would be useful to keep some notes at the time of trading to help you with this).
  • Consideration of the risk associated with the assets and the portfolio as a whole.
  • The performance of the portfolio during the period in which it is active (you might consider the choice of an appropriate benchmark to compare it with).


Performance in the summative assessment for this module is judged against the following criteria:

  • Relevance to question(s)
  • Organisation, structure and presentation
  • Depth of understanding
  • Analysis and discussion
  • Use of sources and referencing
  • Overall conclusions


Grade Descriptors for Undergraduate Summative and Formative Assessment

First86-100Exemplary. Exceptional work showing insight into the topic; reflects a complete grasp of knowledge and understanding. Such work is only rarely encountered.
76-85Outstanding. Comprehensive knowledge of the topic, showing depth of understanding with evidence of judgement in selection and critical analysis of relevant material. Logically structured and clearly written.
70-75Excellent. Detailed knowledge of the topic, with evidence of judgement in selection and critical analysis of relevant material. Well written with good structure. Minor errors acceptable if compensated by excellence in other areas.
Upper Second65-69Very Good. Displays good knowledge and thorough understanding of the topic with evidence of broader understanding informed by wider reading. Less critical grasp of the subject than evident in a First Class answer.
60-64Good. Reasonably good knowledge and understanding, but little evidence of critical assessment or analysis. Coherent presentation but less well-structured than seen at higher grades.
Lower Second55-59Adequate. Sound general knowledge of the subject as taught but lacks evidence of broader understanding. Presented in a satisfactory framework with relevance to the topic retained throughout.
50-54Fair. Adequate, except that the work may be rather thin or unimaginative, missing some key points or lacking in clarity. 
Third45-49Weak. Exhibits defects such as: factually correct, but at an elementary levelor a narrow selection of material with significant omissionsor significant errors of fact or understandingor muddled; lacking cohesion and direction, or a misguided selection of material.  
40-44Poor. Typically includes several and sometimes significant defects and is thus barely acceptable. May include very short answers that nevertheless include key points.
Fail35-39Very poor. A very thin piece of work containing evidence of only rudimentary knowledge of the topic.
30-34Extremely poor. The work demonstrates little relevant knowledge and/or understanding of the subject.
20-29Clear fail. Work that misses major elements of the knowledge base. Deserves recognition for making an effort to answer the question or address the essay title, but shows very little evidence of knowledge or understanding.
10-19Serious fail. Significant inability to engage with the question or essay title. Marks are awarded within this range for overall presentation, the odd relevant word in context but negligible evidence of knowledge or understanding.
0-9Outright fail. Work of very little or no value, or disqualified due to lateness, plagiarism or other disciplinary offences.

Choose an international fashion retailer or brand from the below list. Undertake detailed research into this company and construct a 2500 word illustrated report demonstrating your understanding of core marketing theories.

Assessment Brief – Academic Year 2020/21

Module Code  ARTD1107Assessment TypeIllustrated Report
Module Title  Introduction to businessWeighting100%
Module LeaderPascal MatthiasModule Leader Email  
Launch Date  05/10/20Word Count2500
Submission Date by 11.59pm (UK Time)15/01/21Feedback to Students Date4 Weeks from hand in date.
Method of Submission  Turnitin on Blackboard  



Choose an international fashion retailer or brand from the below list.  Undertake detailed research into this company and construct a 2500 word illustrated report demonstrating your understanding of core marketing theories. Research must include reference to academic journals, industry publications, textbooks and some form of primary research; i.e. observational research/comparative shopping. Work must be written following academic referencing standards of the Harvard system.

The list of international retailers or brands you may research are as follows:

  1. Burberry (UK)
  2. Bosideng (China)
  3. Zara (Spain)
  4. Gucci (Italy)
  5. Peacebird (China)
  6. Nike (US)
  7. Urban Revivo (China)
  8. Uniqlo (Japan)

The report should include the following:

  1. Undertake a PESTLE analysis. This MACRO analysis will explain factors outside of the brands control, which impact on the business.

2. MICRO analysis: Customers, competitors, suppliers, distribution and channels

3. Explain how the brand could segment its consumer markets (market segmentation) and evidence your understanding of the brand’s target market strategy. Ensure you include an illustrated customer pen portrait.

4. Construct a brand-positioning map, illustrating competing brands in the market. Provide an explanation of what insight this perceptual mapping gives the brand or retailer.

5. Examine the fashion marketing mix (4P’s) and brand strategy of your chosen brand or retailer.

5.1 Product: Analyse the brand’s product strategy by reviewing the product mix (product portfolio), you may do this diagrammatically.

Explain how ‘product’ is a key element in the overall market offering andexplain the differing product attributes that impact on branding.

Choose one product sold by the brand and complete a product comparison exercise with one other key competitors’ products.

5.2 Price: Identify and explain the brands pricing strategies. Explain how your chosen retailer/brand can justify charging different prices for different products within their product ranges.

5.3 Place: evidence: Identify the channels of distribution used by your company, you may wish to use a diagram to illustrate this; evaluate the store and digital environment strategy and how it may be affected by emerging retail trends.

5.4 Promotion: Describe the methods used for promoting the brand or through an illustration of the promotional strategy. You may wish to include some visual examples to support your analysis.

6. Examine ONE of the fashion marketing extended mix (People, Process or Physical Evidence) and brand strategy of your chosen brand or retailer.

6.1 People: Customer facing staff are an important interface between the

brand/retailer and the customer. Outline the importance of customer

service and provide examples of how your brand/retailer demonstrates this.

6.2 Process: Describe how efficient processes impact on the customer experience. Outline some of the actions your brand/retailer has taken in this area.

6.3 Physical Evidence: Explain why physical evidence is increasingly becoming important within the marketing mix. Provide one example of how your chosen brand/retailer is demonstrating this. Please include visuals if you wish to support your analysis.

7. Branding: Describe the fashion brand; its identity and values. Evaluate the brand position in relation to the key competitor that you have identified.


Please refer to the module handbook for all other module information available on your Blackboard module site.

E: Learning Blackboard http://blackboard.soton.ac.uk


Posner H (2015), Marketing Fashion, Laurence King

Jackson T & Shaw D (2009) Fashion Marketing, Palgrave

Suggestions for Preparatory/Background Reading

Any additional reading that may include academic journals can be viewed, downloaded or printed by accessing the library search systems (WebCat or Delphis) from any University Mac or PC. It may also be on your weekly plan on blackboard. You will be instructed each week


Journals via Emerald Insight online

Journal of Product and Brand Management


Journal of Visual Communication

Journal of Fashion Management and Marketing

Digital Resources

Retail week










Module code ARTD1107A.Knowledge and Understanding
Having successfully completed the module, you will be able to demonstrate knowledge and understanding of:
Module TitleIntroduction to BusinessB. Subject Specific Intellectual and Research Skills
Having successfully completed the module, you will be able to:
Module LeaderPascal MatthiasC. Transferable and Generic Skills
Having successfully completed the module, you will be able to:
Assessment1 (100%)D. Subject Specific Practical Skills (optional to modules)
Having successfully completed the module, you will be able to:
Assessment TypeIllustrated report (-2500 words)E. Disciplinary Specific Learning  Outcomes (optional to modules)
Having successfully completed the module, you will be able to:
RefOutcomeFirst ClassSecond Class (Higher)Second Class (Lower)Third ClassFail
A1.Fashion business management concepts and theories and an understanding of marketing principles;Exceptional awareness of key principles and practices in your professional discipline.Comprehensive awareness of key principles and practices in your professional discipline.Very Good awareness of key principles and practices in your professional discipline.Sound awareness of key principles and practices in your professional discipline.Basic awareness of key principles and practices in your professional discipline.Little or no awareness of key principles and practices in your professional discipline.
A2.Introductory knowledge of organisations, markets, consumers, marketing, products, and pricing in the   fashion industry.Excellent familiarity with subject-specific, cultural and academic discourse.Comprehensive familiarity with subject-specific, cultural and academic discourse.Very Good familiarity with subject-specific, cultural and academic discourse.Consistent familiarity with subject-specific, cultural and academic discourse.Satisfactory familiarity with subject-specific, cultural and academic discourse.Poor familiarity with subject-specific, cultural and academic discourse.
B1.Explain the fashion marketing mix and its application to the marketplace;Very clear evidence of ability to review work from different perspectivesConsistent evidence of ability to review work from different perspectives.Clear evidence of ability to review work from different perspectives.Adequate evidence of ability to review work from different perspectives.Satisfactory evidence of ability to review work from different perspectives.Inadequate evidence of ability to review work from different perspectives.
B2.Demonstrate your ability to select, analyse and evaluate business data from a variety of sources.Outstanding analysis of sources and resources, extract what is useful and demonstrated ability to use itHigh degree of analysis of sources and resources, extract what is useful and demonstrated ability to use it.Very Good analysis of sources and resources, extract what is useful and demonstrated ability to use it.Good analysis of sources and resources, extract what is useful and demonstrated ability to use it.Rudimentary analysis of sources and resources, extract what is useful and demonstrated ability to use it.Very little analysis of sources and resources, extract what is useful and demonstrated ability to use it.
C1.Communicate ideas in oral and written formats;Excellent communication skills appropriate to a range of audiencesHigh degree of communication skills appropriate to a range of audiences.Clear evidence of communication skills appropriate to a range of audiencesCompetent communication skills appropriate to a range of audiencesBasic communication skills appropriate to a range of audiencesUnderdeveloped communication skills appropriate to a range of audiences
C2.Identify, select and draw upon a variety of printed and digital sources;Very highly effective selection and use of resourcesHighly effective selection and use of resources.Consistently effective selection and use of resourcesCompetent effective selection and use of resourcesBasic selection and use of resourcesIncomplete selection and use of resources
C3.Manage your workload to set deadlines.Exceptional time management, planning and organisation skillsExcellent time management, planning and organisation skills.Well-developed time management, planning and organisation skillsSound time management, planning and organisation skillsSome evidence of time management, planning and organisation skillsPoor time management, planning and organisation skills

Late Penalties: Any part of your assessment submitted after the deadline will be subject to the standard University late penalties (see below), unless an extension has been granted, in writing in advance of the deadline.

University Working Days Late:Mark:
1(final agreed mark) * 0.9
2(final agreed mark) * 0.8
3(final agreed mark) * 0.7
4(final agreed mark) * 0.6
5(final agreed mark) * 0.5
More than 50

Attendance: All full-time students are required to attend University for the duration of their programme each year, and to attend for such additional periods of study as may be required by the regulations of the programme of study that you are enrolled. The University Attendance Regulations are available from the University Calendar: http://go.soton.ac.uk/9xp

It is anticipated that students will only miss teaching sessions due to circumstances beyond their control such as illness, medical appointments, or other problems which must be dealt with immediately. Out of courtesy you should email the Module Leader for sessions you miss (preferably beforehand) to explain the reasons for absence (and you should copy to your Personal Academic Tutor any such correspondence).

A register of attendance may be taken in certain teaching sessions, and if your lack of attendance is cause for concern, we will contact you and ask you to contact your Personal Academic Tutor.

Unreported and sustained absence may seriously affect your learning capability and may result in you being withdrawn from your programme.

Special Considerations: If you believe that illness or other circumstances have adversely affected your academic performance, information regarding the regulations governing Special Considerations can be accessed via the Calendar: http://go.soton.ac.uk/9xo

Extension Requests: : Extension requests along with supporting evidence should be submitted to the Student Office as soon as possible before the submission date. Information regarding the regulations governing extension requests can be accessed via the Calendar: http://go.soton.ac.uk/9xo

Academic Integrity Policy: Please note that you can access Academic Integrity Guidance for Students via the Quality Handbook: http://go.soton.ac.uk/bxo

Please note any suspected cases of Academic Integrity will be notified to the Academic Integrity Officer for investigation.

References: You should use the Harvard style to reference your assignment. The library provide guidance on how to reference in the Harvard style and this is available from: http://library.soton.ac.uk/sash/referencing

Market and Competitive Research

You will receive a yellow paper with a high level description of a business startup that will provide a problem statement, high level description of the proposed solution, the revenue and distribution strategy. This mandate will be in the B2B legaltech sector. The deliverable you will produce will try and give a very high level answer to the question should this business exist and if so does it already exist in a form that is adequately service the market. Your report should contain the following sections (note that brevity and concentration of relevant information is valued): A summary of the market per your understanding of the project (max 500 words) A break down of the market size based on number of projected transactions per year (In 1 diagram and max 500 words) A summary of the competition (max 500 words) A table of up to 10 relevant competitors (less if there are none), with their primary value propositions/features, size, age, geographic location, Recommendations, if any, for changes to the yellow paper that in your opinion would make the business more competitive in light of the For the purpose of this request we are primarily interested in the US market as the geographic are

current state of the life insurance industry in the Philippines, with particular emphasis on the life insurance company, Philam Life.

Hi! I will be needing background information and comprehensive research on the current state of the life insurance industry in the Philippines, with particular emphasis on the life insurance company, Philam Life. If you can provide the trends, top players and market outlook, that would be better. This will be used for my Strategic Management paper.

Use the following graph to answer the following questions

N.B. You may use an additional sheet to draw your graphs by hand, take a scan or take a  screenshot and attach with the assignment when you submit it

1. Use the following graph to answer the following questions

a. What is the size of the non-labor income that this person faces?

b. If the wage rate increases as reflected by change of the budget constraint from  GE to GF

i. Will hours of work increase or decrease

ii. Will hours of leisure increase or decrease

iii. Show the income and substitution effects on the above graph iv. Given the size of each, is this person a leisure-lover or a workaholic?

v. On a separate graph, use the above information to plot the labor supply  curve. Will it be negatively or positively sloped?

2. Indicate in each of the following instances whether the specified circumstances  will cause a worker to want to work more or fewer hours.

a. The wage rate increases, and the substitution effect is greater than the income  effect.

b. The wage rate decreases, and the income effect is greater than the substitution  effect

c. The wage rate decreases, and the substitution effect is greater than the income  effect

d. The wage rate increases, and the income effect is greater than the substitution  effect

3. The “supply-side” economics of the Regan administration (1981-1988)  presumed that income tax cuts would stimulate incentives to work and thereby  increase economic growth. Demonstrate this outcome with a work-leisure  diagram. What does this outcome assume about the relative size of the income  and substitution effects? Explain “The predicted increases in work-incentives”  associated with the supply-side tax cuts might in fact be more relevant for  women than for men.

4. If an income maintenance program entails a $3000 basic benefit and a benefit reduction rate of 0.30, what will be the size of the subsidy received by a family  that earns $2000 per year? What will be the family’s total income? What  break-even level of income does this program imply?

5. One way of aiding low-income families is to increase the minimum wage. An  alternative is to provide a direct grant of non-labor income. Compare the impact  of these two options on work incentives.


Assignment 2

1. List two factors that account for the increase in the participation rates of married  women in the US? Use a work-leisure diagram to explain how each of these  factors individually might alter either the indifference curves or the budget line  of women and make labor force participation more likely.

2. Use a work- leisure diagram to demonstrate that (a) if African- Americans  have labor market opportunities that are inferior to those of whites and (b)  nonlabor income is available in the form of, say, disability benefits, African Americans will have lower participation rates even though the work-leisure  preferences (indifference curves) of African-Americans and whites are  identical.

3. “Empirical evidence for the United States suggests that labor force  participation varies directly with unemployment.” Do you agree? Explain in  terms of the discouraged- worker and added-worker effects. 

4. Floyd is now working on a job that pays $8000 per year. He is contemplating  a 1-year automobile mechanics course that entails costs of $1000 for books  and tuition. Floyd estimates that the course will increase his income to  $13000 in each of the 3years following completion of the course. At the end  of those 3 years, Floyd plans to retire to a commune in Boulder, Colorado.  The current interest rate is 10%. Is it economically rational for Floyd to enroll  in the course?

5. What is the college-wage premium? Can you explain why in the US the  premium:

a. Declined in 1970s

b. Increased in the 1980s and 1990s

Final Assignment: Digital Economy

Answer the following three questions.

  1. (Latest technology, points: 30)

What is 5G? How is 5G expected to change or shape our economy and society? Despite many expectations, it seems that we cannot find killer apps of 5G mobile technology. What about your scope for 5G and beyond? Discuss it in terms of the development of your country or an area you are interested in.

  • (COVID-19, points: 30) Select 2-a or 2-b. Please indicate which question you chose. 30% bonus points are given to 2-b since it is challenging.

2-a. Due to the spread of COVID-19, telework (including distance learning) has been widely adopted in various sectors. There are two opposite opinions about telework:

 1) Telework increases productivity.

 2) Telework decreases productivity.

Which opinion do you agree with? Explain the reason with evidence.

2-b. (+30%) There are countries that have succeeded in preventing the spread of COVID-19 and that failed to prevent it. For details, please see

  WHO Coronavirus Disease (COVID-19) Dashboard


  Although COVID-19 tracking and tracing ICT applications are widely used, the effects vary by country. Discuss socio-economic factors or backgrounds that (may) cause the difference of the effectiveness of tracking and tracing apps. You may pick up a country representing each group for discussion.

  • (Monopoly and competition, points: 40)

In the theory of economics, we have believed that competition increases efficiency. However, we observe that people enjoy benefits from monopoly in platform-based services such as those provided by GAFA (US) (similar to BATH in China). On the other hand, there is a lot of discussions in many countries (including in US) that GAFA should be regulated, controlled or even banned because they abuse monopoly power. Discuss pros and cons of regulating platform monopolies.


  1. Each answer should be not less than 1,000 words but not more than 1,500 words, excluding references.
  2. Put your answers in one file in MS-Word or pdf and upload it this folder.
  3. The deadline is 23:59:59, January 23rd, 2021 JST. Accepting uploads will end automatically at the time.
  4. Important: Citation/quotation without appropriate notice or any plagiarism is subject to a penalty.


1 – Company overview and expected corporate benefits of ERP

This option should critically assess the expected benefits of an integrated ERP system from the point of view of the corporation as a whole, i.e. a board of directors’ perspective.

Before you start writing, you will need to decide on a framework for your paper. You could possibly structure it in relation to the company’s business strategies and priorities, as evaluated in the in-module work and presentation. Another approach might be to use a known academic framework such as Shang and Seddon’s categorization of ERP benefits.

An additional useful perspective would be to think about what benefits might be achieved fairly quickly after ERP implementation and which would take longer to achieve, perhaps because they require longer term evolution of management policies and techniques made possible by ERP.

2 – ERP benefits for a specific business function chosen from the BCM

For this option, you first need to choose an individual function from the BCM and declare which function you are choosing. This topic is essentially targeted to win the support of the Director of that particular function.

(You could, if you wish, choose a group of related functions. You must then declare specifically which functions you are choosing and explain why you are grouping them together for the purpose of this discussion.)

You should evaluate the benefits of implementing ERP from the point of view of your chosen business function. Since a key aspect of ERP is its use of a shared database, you will need to consider how the activities of this function could be improved by enhanced exchange of data with other functions (either within one site or across the global organization).

A further aspect to be considered is how the consolidated corporate data can potentially be used via improved business intelligence facilities to support management decision-making within this function.

3 – Business benefits expected from the introduction of corporate performance management (CPM)

Please note: The concept of CPM is sometimes known by other synonyms, EPM (Enterprise Performance Management) or BPM (Business Performance Management). It is a much wider concept than simply HR personnel performance management.

This topic assumes that an integrated ERP database provides a reliable source of consolidated corporate data upon which such performance management capabilities can be built.

It should evaluate and justify the benefits of performance management techniques for management of your case-study company as a whole. It is essentially a head office perspective, explaining to the board of directors how such capabilities could help them improve the performance and profitability of the company over a period of time.

To approach this topic, the student will need to do some reading around concepts such as balanced scorecard, key performance indicators, performance metrics, etc.

Some evaluation of appropriate software tools may be introduced but this should not be the dominant theme of the paper: it should mostly be focused on improvement of the target company business.

4 – Potential use of social collaboration software within the business

This topic addresses the potential benefits offered by social collaboration software in conjunction with the established corporate ERP database.

Since its inception in the 1990s, ERP has been focused on establishing a structured, shared, corporate database. However, around that fixed resource employees have always solved business problems themselves via face-to-face meetings, telephone conversations, e-mails, etc.

Now that social collaboration software is also available, integrated with the corporate ERP database, how might employees use this new capability to enhance human collaboration and decision-making ?

Please note: This question requires serious research and reading around possible relevant topics such as new product design and introduction, resolution of manufacturing operations problems, liaison with customers and suppliers, etc. The discussion must be firmly based within the business context of your case-study target company.


5 – Implementation challenges and methodology for ERP implementation

This section should discuss the challenges of replacing many local legacy systems in your case-study company with a global, integrated ERP system.

The core concept of the module, around which all the lectures and case study steps have been based, is the use of a multi-stage project management methodology. This approach provides the ability to plan and monitor the progress of the ERP implementation project as a sequence of sequential stages.

You should first declare the methodology framework you intend to use, which should either be the Infor one used in the module or some other well-respected methodology such as SAP’s ASAP scheme. Within each project stage, you should then specify the challenges that are likely to arise at each stage and critically evaluate how each of these challenges is to resolved and by whom within the practical context of your target international company.

Overall, this discussion should explain to the company management how they should plan and manage their ERP introduction. It should bear in mind the technology issues around software and data consolidation. It should also consider the various human perspectives between different management levels and the diverse cultural perspectives, with multiple nationalities and languages, across a global organisation. The interplay between company project staff and international vendor support staff is another important factor to be considered.

6 – Recommended approach for introducing Business Intelligence / Corporate Performance Management methods and tools

This section moves on from implementation of an integrated corporate ERP database to consider how this may be used as a basis for enhanced management information and performance improvement in your case-study company.

It is concerned with transformation of the company mindset to a culture where every location and division establishes performance metrics and monitoring, and knows how to use the tools available to manage this environment. It therefore involves both education in performance management concepts and training in use of BI and CPM software tools.

The discussion is concerned with how such a transformation should be managed, perhaps using ideas such as a Business Intelligence Competency Centre (BICC) acting across the multiple global locations of your case-study target company.

Please note: This is another topic area which requires serious research and reading beyond the material covered in the module. 


This assignment is not intended to be a theoretical exercise. As with the in-module case study, it is intended to be about practical application of knowledge in a real business situation. The assignment must be based in the company that your group targeted in the case study, bearing in mind its business situation, policies and geographical organization. The benefits identified and the approach suggested for introducing new tools and techniques must be relevant to the company in question.

Potential sources of information for the assignment are textbooks, management journals, research papers in the university on-line resources and also web-sites of software vendors and consultancies such as Gartner Group. However, you should be aware that all assignments will be checked through plagiarism software and copying of material from vendor or other web-sites will not be tolerated.

The purpose of a post-module assignment is to provide an opportunity for further learning beyond what was gained during the module. Therefore this assignment requires quite a lot of research, reading and thinking but only a small amount of writing.

INTRODUCTION management overview document

The board of your case-study client company were impressed by your presentation of proposals for their enterprise systems. They would now, in addition, like to have a management overview document which they can use as a basis of discussion among themselves to decide how best to take these ideas forward.

They would like you, as their advisory consultants, to provide a summary of the issues involved. There are two principal issues that they need to consider:

  • What might be the benefits to the company of introducing new, corporate systems ?
  • What are likely to be the challenges experienced in introducing those systems?

The fundamental decision that they have to make is whether the potential benefits are likely to justify the resources, challenges and business disturbance involved. That is, they need to decide: “Will it be worth the bother ?”


The topics below are split into two groups, as explained above – the potential business benefits and the likely challenges which need to be managed.

The choice available to you is either:

  1. Choose only one topic overall from the six options available, and explore this topic in considerable detail. [length: 2000 – 2500 words]


  • Choose one topic from each section and consider those two topics in somewhat less detail. [length: 1000 – 1300 words each]

The whole assignment in total should be no more than 3000 words.

Please explain at the beginning of your paper the choices that you are making about the topic (or two topics) that you intend to discuss.

Caution: Whichever option you choose, your discussion must be firmly based in the context of your team’s target company from the in-module case study. A key element of the marking will be whether you have adequately addressed your discussion to the global business environment of that particular company.

A good PMA generally requires you to answer the question and to include

  1. A title, with your student number, module, lecturers name and any other documentation required by the university
  2. A contents page and if appropriate, an abstract.
  3. An introduction which acts as a ‘map’ to the rest of the document, describing the aim or purpose of the work and explaining how this aim is achieved. At this point it is usually helpful to paraphrase your conclusion.
  4. Evidence of an appropriate level of background reading of relevant texts
  5. Evidence of systematic and clear thinking, indicative of good planning and organisation
  6. Writing which makes sense, is clearly and carefully presented (proof read and grammar checked)
  7. A critical style of writing which compares and contrasts the main theories, concepts and arguments with conclusions that are based in evidence presented.
  8. High levels of accurate academic referencing.
  9. A logical and well-defined structure with headings and subheadings.
  10. Clearly labelled and well-presented diagrams and other graphics that are discussed in the text
  11. Adherence to usual academic standards including length and a timely submission
  12. A reference section in which every source that is cited in the text is listed.
Open chat
Need Help?