Masters Level Research Paper – Marketing Manager
I need a Theoretical Framework formulated with recent research gaps from impact factor journals. My variables of interest are: Blame Attribution and Brand Forgiveness in the domain of Service Recovery I need a Theoretical Framework in the light of “Attribution Theory” you need to cover: 1. Research Gap analysis (future research direction references to recent impact factor journals) 2. Theoretical Framework based on Attribution Theory 3. Operational Definitions of Variables 4. Referencing in APA style format 5. Please share the papers used as research gaps in pdf Please find attached a suggested model, but it is just a suggestion you can change the variables depending on qualified research gaps. I would prefer a simple model, 4-5 variables max.